Digital Analytics Specialist

Victoria, British Columbia, Canada · Analytics expand job description ↓

Description

VERB is a digital marketing agency in downtown Halifax, Nova Scotia and with a new office located in Victoria, British Columbia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office. Meet your coworkers at our kegs for an end-of-week beverage, get discounts on transit, fitness, and farm-fresh food. Plus, we give you the chance to get active, both with recreational sports leagues and community volunteering.

Sound good? Great, here’s who we’re looking for…

Are you an experienced digital insights analyst? Do you have experience with measurement tools, such as Google Analytics and Google Tag Manager? Do you want to create awesome work for some of the most exciting brands in the global travel and luxury space?

Well here’s your chance.

Join our busy team, work in a fantastic office with a great group of 100+ people who really love what they do. And work your magic.

What You’ll Do

The Digital Analytics Strategist is responsible for the analysis of data collected by various digital platforms, through reports and insights that tie back to business objectives. They focus on delivering actionable insights while improving and automating processes and are constantly working to find new actionable insights to improve results. This includes but is not limited to:

  • Analyze and interpret data
  • Analyze clients’ business and technical needs and conduct analyses of digital properties in order to offer solutions to increase performance and meet objectives
  • Social reporting and insights (including paid, blog, and influencer components)
  • Web reporting and insights
  • Website behavior reporting and insights
  • Investigate ad-hoc requests from team members to identify root causes of potential issues
  • UX dashboard and insights to support information architecture and post website launch
  • Establish benchmarks and projections for digital marketing tactics

Requirements

What We’re Looking For

  • A minimum of two years' experience in web analytics
  • Post-secondary education in marketing, business, computer science, math or statistics
  • Knowledge of Google Tag Manager, Google Analytics, Google Marketing Platform, Adobe Analytics
  • Basic knowledge of HTML, CSS, and JavaScript would be a plus
  • Keen interest in data interpretation
  • Strong problem-solving skills and a broad knowledge of web development techniques and principles
  • Highly organized with strong attention to detail
  • Excellent written and verbal communication, with the ability to communicate technical information using everyday language
  • Knowledge of current Web trends and standards
  • The ability to work across multiple projects without compromising quality
  • Previous agency experience is an asset

Benefits

Of course we offer the basic benefits (vacation, sick time, health and dental, professional development), however we are proud to offer additional perks such as:

  • Yearly travel credit
  • Remote and flexible working arrangements
  • Transit discounts
  • Fitness discounts
  • Free office snacks and drinks
  • Recreational sports teams
  • Health spending account
  • Farm share program
  • Recognition rewards

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